UK landmarks turning pink and blue for Baby Loss Awareness Week 2022

As well as landmarks around the UK, this October, Wychavon residents will be able to see local historic landmarks Evesham Bell Tower and Pershore Abbey illuminated in pink and blue to show support for Baby Loss Awareness Week 2022 (9th to 15th October).

Action on Pre-eclampsia are based in Evesham, Worcestershire and have worked with local colleagues at Wychavon District Council, the Vicar of Evesham and the Vicar of Pershore Abbey to have the landmarks lit up for this special week, now in its 20th year. APEC strongly supports Baby Loss Awareness Week, primarily because pre-eclampsia causes the deaths of 1200 babies and up to 10 mothers in the UK every year.  APEC’s office administrator, Abbie suffered with it in 2017 when devastatingly, her baby son Jude passed away. Abbie said “it is a week that is close to our hearts and an opportunity for everyone in the baby loss community and beyond to come together, support each other and remember our much-loved and missed babies.”

The week also provides an opportunity to raise awareness of the impact of pregnancy and baby loss; the importance that bereavement support plays in the ongoing bereavement journey; and of the vital work that is needed to improve pregnancy outcomes and to save babies’ lives.

Marcus Green CEO of Action on Pre-eclampsia said: “We hope turning these iconic local landmarks pink and blue will spark conversations about baby loss and give local bereaved parents and families an opportunity to talk about their precious babies and to know that they are important and remembered.”

This year Baby Loss Awareness Week will be exploring the theme of Stepping Stones and how someone whose baby has died finds themselves on a new path they never expected to be on.
All of the buildings and landmarks turning pink and blue for Baby Loss Awareness Week 2022 will be featured on an interactive map and on the official Baby Loss Awareness Facebook page.

We would be delighted if anyone in Wychavon can share their photos of Evesham Bell Tower and Pershore Abbey on social media and include the hashtag #BLAW and #APEC to reach as many people as possible.

Baby Loss Awareness Week is recognised across the world and culminates with the “Wave of Light” on 15 October. This is a special time when people across the world light a candle at 7pm local time and leave it burning to remember all babies that have died too soon. 

Visit to find out how you can get involved